As a local business, your website is often the first impression potential customers will have of your services. A clean, modern design doesn’t just look better—it also builds trust and drives conversions.
In our latest video, we walk through a redesign of a local gutter cleaning company’s homepage, using WordPress’s new 2025 theme. From layout and typography to color palettes and mobile responsiveness, this redesign brings an outdated site into the modern era—all without using third-party page builders.
Key Takeaways
- Simple, impactful design upgrades using native WordPress tools
- Real-world redesign for a local service business—applicable to any industry
- Mobile-conscious layout that adapts seamlessly across devices
- Custom branding and visuals that reflect the company’s identity
- Faster performance without relying on bloated themes or plugins
What Was Wrong with the Original Site?
The original homepage lacked structure, branding consistency, and clear calls to action. It felt outdated—something many small businesses struggle with when first launching a site.
While functional, it didn’t effectively communicate the value of the services offered or guide users toward conversion (i.e., calling, requesting a quote, or booking a service).
What We Improved in the Redesign
- Full-width hero section with a compelling image and bold headline
- Brand-aligned color palette and typography using a custom font (Futura)
- Clear calls-to-action with visually distinct buttons
- Clean layout using WordPress’s native group and column blocks
- Modern overlay effects and responsive formatting for mobile users
- Streamlined content structure that leads the eye toward important actions
We also made adjustments in the theme’s style settings (via theme.json) to fix issues with layout constraints and optimize how content displays across devices.
Why This Matters for Your Business
If you’re a local business owner, your website doesn’t need to be complicated—but it does need to be effective. Small tweaks to layout, messaging, and design can have a massive impact on:
- Lead generation
- Search visibility
- Customer trust
- Brand perception
This project is a great example of how even basic improvements can make a significant difference in presentation and user experience.
Watch the Transformation
Want to see the full process?
Click below to watch the full step-by-step redesign video:
Need Help With Your Website?
If your business website is feeling outdated or underperforming, we’d love to help. Whether you’re starting from scratch or want a simple refresh, we specialize in websites that are clean, fast, and built to convert.
Contact us for a free consultation →
FAQ
1. Why redesign a local business website?
To improve user experience, trust, and conversion rates. A well-designed website can drive more leads and make a strong first impression.
2. What platform was used in the redesign?
We used WordPress with the default 2025 theme, utilizing native tools and minimal plugins.
3. Do I need to hire a designer for a website redesign?
Not necessarily. With the right tools and guidance, many redesigns can be done in-house or with minimal external help.
4. How long does a typical redesign take?
A simple redesign like the one shown in the video can be done in a few hours to a few days depending on your needs.
5. Will a redesign affect my SEO?
If done right, it should improve SEO through better performance, structure, and usability.
6. What fonts and colors were used?
We used a custom Futura font and a brand-aligned pink for the text and buttons.
7. Is the new design mobile responsive?
Yes. Mobile layout and responsiveness were considered throughout the redesign process.
8. Can I use the 2025 WordPress theme for my own site?
Absolutely. It’s a flexible and lightweight theme perfect for custom builds.
9. What’s the biggest mistake local sites make?
Cluttered layouts, weak calls to action, and outdated branding are common pitfalls.
10. How can I get started with my own redesign?
Start by identifying your site’s weak spots—then either DIY with tutorials like this or reach out for professional help.
