In today’s marketplace having a website for your business is essential. A website provides the first point of contact with your customer, allowing you to shape their perception of your business. A well-designed website will allow you to convey important information about your business and help guide that customer to make a purchase. In this article, we are going to look at some of the top reasons why every business should have a website.
Trust
When you have a website it helps the customer see that your business is legitimate. Using social accounts like Facebook and Instagram to market your business are great assets, but having your own website allows you to control your brand’s message to the customer. When a customer searches for your business and sees you have a website it provides credibility that you are a real business.
Traffic
Just by simply having a website you will have more eyes on your business. Having a website provides more views for your business and can help generate traffic to your other accounts. A website is usually the first place a customer will look to find information about your business. 81% of Canadians research a product or business online before making a purchase.
Domain Authority
When search engines try to rank your website they give it a ranking based on domain authority. Things like how long your website has been active, the type of content on your site, recent updates, and other factors contribute to increasing your domain authority. The higher your ranking the more likely customers will be able to find your content. Starting your website now helps increase your domain authority as your website grows and changes.
E-Commerce
Depending on the size and type of business you run, a website can provide a platform for you to sell goods or services. Even if you don’t end up selling on your website, providing a place where customers can view and learn about your products can help bring customers into your store.
Just get started
A website doesn’t have to be perfect. Your website is something that can grow and evolve over time with your business, the hardest part is just getting started.
As you can see there are many advantages to having a business website. If you run a business and you’re not sure what you need or how to get the process started. We offer consultations to help you get up and running.
Any other reasons you think a business should have a website? Drop a comment below.
Add a Comment